WARSAW, Oct 12 (TrendzPanda) – Amazon (AMZN.O) on Tuesday launched its Amazon Prime service offering free delivery and video streaming in Poland, sending shares in rival Polish e-commerce platform Allegro lower.
Amazon’s Polish site went live in March, essentially intensifying competition in Poland’s roaring internet business area.
“We are extremely satisfied with the way Polish customers accepted the Amazon.pl services launched toward the start of this current year,” Mourad Taoufiki, CEO of Amazon.pl, said in an statement.
He said it is estimating its Prime services at 49 zlotys ($12.35) each year.
Shares in Allegro, whose Smart! service additionally costs 49 zlotys each year and offers free delivery on requests of more than 40 zlotys, which were down 3.7% at 0805 GMT.
mBank analyst Pawel Szpigiel said Amazon’s announcement was a surprise, coming only a couple of months after the organization’s lunched in Poland.
“It… appears to be that Amazon’s craving for the Polish market is enormous,” he said.
Allegro didn’t quickly react to a request for comment.
($1 = 3.9674 zlotys)